Reasons to love wool
It’s natural. 100% natural. By shearing or combing sheep, we extract the bouncy fibres that keep us warm and snug without the need of any treatment or help from man-made fibres.
It’s cosy. Wool has incredible insulating properties. Its crimped fibres trap the heat in, which is what makes it so perfect for winter warmth.
But it’s also breathable. Clever wool also lets the air circulate so that it’s surprisingly cool in summer months too.
It’s renewable. Sheep (or alpacas for alpaca wool and goats for cashmere) will keep on producing fleece, year after year, making it a renewable source of fibre. It’s also biodegradable.
It’s hypoallergenic. Great news for allergy suffers. Wool has a waxy coating that makes it anti-static and therefore is highly resistant to dust.
It’s tough. Woollen fibres can be bent back on themselves 20,000 times without breaking. Plus, the crimped structure means it’s elastic so can stretch and reform and time and time again. And thanks to its natural wax coating, wool tends to be more resistant to staining too.