When it comes to trends, there will always be naysayers. Here at Neptune, we certainly prefer to determine our own course, seeking to achieve timelessness rather than something that’ll come and go. But, when Pantone announced Ultra Violet as it’s Color of the Year for 2018, it was met, en masse, with resistance.
Laurie Pressman, vice president of the Pantone Colour Institute, explained how the new shade (coded, 18-3838) “alludes to the mysteries of the cosmos and the unknown.” She went on to explain how “the Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
In the days that followed its ‘unveiling’, many of Britain’s national newspapers, lifestyle magazines and blogs wrote articles, strongly worded ones at that, questioning whether anybody actually cares and questioning, incredulously, how Ultra Violet could possibly be the answer to what the world needs. It seemed short-sighted, too generalist, too naïve, too insulting, considering what’s going on in the world. Others pointed out that we shouldn’t be governed so strictly by what colour is now deemed better than the rest.
Many publications then resumed normal practice of talking about the new colour in more of a positive light, explaining what other shades it pairs with and so forth, but the question marks and indignation were there. They’d happened. Foreheads burrowed into frowns, eyebrows were raised, and so far, we’re yet to see Ultra Violet taking over in any shape or form.
Let’s see what the rest of the season brings. And let’s see what the reaction is when 2019’s shade is proclaimed. Until then though, we’ll continue to enjoy the entirety of our colour palette rather than turning our backs on tones of grey, blue and cream, as well as welcoming our newest shade for 2018 with our spring/summer collection. And purple it most certainly is not…