Neuroscientists have shown that people consistently like shapes with gentle curves much more than those with sharp points and hard edges. Why this is isn’t clear, but one idea is that the human brain is highly adapted for processing these particular kinds of shape in the natural world. Shallow, undulating and gentle curves remind us of living organisms, especially the movement and shape of muscles and soft tissue. The brain may have evolved to recognize and prefer these shapes as a survival advantage for recognizing prey and finding mates, whereas we ‘read’ hard, jagged-edged forms as inorganic or lifeless. Another possibility is that we associate sharp, hard patterns with discomfort or danger – the teeth of an animal, for example, or thorns of a plant.
Try: our Lara, Gabriela and Emma linens; Balmoral and Sheldrake dining tables; Bermondsey chopping boards; Sketch Seated prints; Chichester curved washstand; and Clemmie headboard.