Two years of research showed us just how bad things on the inside could be. Sometimes frames would be unfinished, or they’d be a mixture of cardboard, staples and MDF. But our background was in garden furniture – and in garden furniture every joint is visible because the wood is entirely exposed. It meant that our approach to sofa-making was always going to be different. The state of how many sofas were currently being built made us even more certain of that.
We always start with the frame. We don’t believe that just because something isn’t visible, it doesn’t mean it should be any less attractive to look at. We opted for tulipwood – it’s an incredibly strong and reliable hardwood, but less expensive than oak, which was an important consideration as we didn’t want our seating to cost an arm and a leg. The frame is a quality piece of furniture in its own right. We even have exposed armchair frames in most of our stores so that you can see for yourself the proper jointing and construction, and hopefully feel the care that goes into each and every one.