Where to use it
However you use Ink, it’ll feel bold and daring. Whether that’s as a strong statement across walls and woodwork, or as a hint in your scheme – try it on a bookcase, for your doors or window frames, and on dining chairs.
To make choosing paint a bit easier, we have an edited collection of 28 shades. They’re split into seven nature-inspired palettes, each with four hues that work together particularly well. Then we have a new seasonal shade twice a year that moves into our archive afterwards – you can still order these whenever you like though.
Like all our paints, this one comes as matt emulsion or eggshell. The emulsion’s shine-free and gives walls a velvety look. And the eggshell’s like its namesake – there’s just a hint of sheen. Both are water-based, so all you’ll need to clean your brushes (and yourself!) is warm water and perhaps a little soap.
How to use it – emulsion
Matt emulsion is generally best for walls as the flat finish blurs any imperfections in the plaster. It’s not quite as tough as eggshell, which is why that’s the preferred option for woodwork, but there’s nothing to say you can’t use matt emulsion for these area if you’re after a chalky character.
How to use it – eggshell
Our eggshell has a 10–20% sheen level. It’s best over the top of our primer on woodwork (like furniture, skirting boards and doorframes) or metal. And because its sheen makes it more durable, it suits walls in higher traffic areas (like hallways) or where you’re likely to need to wipe them (such as kitchens). It’s the ideal choice for bathrooms too, as it’ll stand up to the steamy atmosphere.
About our paints
Our paint formulas are made with both people and planet in minds. They’re just about as low in VOCs (volatile organic compounds, which release harmful chemicals and unpleasant odours) as is possible to be, and are both suitable for plant-based lifestyles and never tested on animals. They’ve also got great coverage – depending on the colour and surface, just two coats should be all you need. They’re made in the UK by our trusted partners who have been mixing paint since 1740.
When it comes to smaller items, we don't hang around.
From our own, white-glove service for delivering larger pieces in the UK and Ireland, to our courier and international partners, rest assured that we’ve done everything we can to make sure your order gets to you on time and in one, perfect piece.
Delivery’s also entirely free if you’re in the UK and spend over £50 (or €100 in Ireland).
We believe that returns should be easy, which is why we approach them with a ‘no quibble’ mindset. And, you’ll also have 28 days to do so – just in case you need time to mull things over.
We use a water-based, acrylic eggshell paint on our furniture that’s tough and long-lasting, so you’ll find it easy to maintain over the years. Simply dust down with a dry e-cloth, and if you find a mark, it should come away easily with the simple swish of a damp cloth.
Need to know
Sometimes our paint colours can be different from batch to batch. It’ll only ever be a very small difference (within 0.8%), but it’s something you should bear in mind if you’re painting several things the same colour in one room. Best to buy all the paint you need at one time and keep a spare bit handy for touch-ups. It also means that the colours in our paint books might be ever so slightly different too.
VOC: You might’ve heard of volatile organic compounds (VOCs) before. They’re chemicals that evaporate at room temperature, and you often find them in paint. They’re not great for your health though, so you don’t want too many. That’s why we keep the amount in ours as low as we can. Both our emulsion and eggshell finishes contain 2g of VOCs per litre, max. To put that in perspective, the EU limit is 30g per litre.